Whole Moon

Matt Vescovo, Vlad Ivangorodsky and I worked directly for this plant milk client to create their first campaign. We had to be the creatives, strategists, producers, account people and interns. The idea was based on a truth: No one drinks plant milk on its own. You put it in your coffee, your smoothies, your cereal. Whole Moon tastes so great you can actually drink it on its own, straight up.