Whole Moon

Matt Vescovo, Vlad Ivangorodsky and I worked directly with this plant milk company to launch its first campaign. They didn’t have a ton of money so we ended up being the creatives, producers, strategists, account people and interns. The campaign came out of a truth: almost no one drinks plant milk on its own. You put it in your coffee, your smoothies, your cereal. But Whole Moon tastes so great, you actually can drink it on its own, straight up.