Pringles

A shorter version of this ad ran during the Super Bowl in 2025. I wrote it for FCB with my writing partner, Matt Vescovo. As a facial-haired human, I was very honored they picked this fun, dumb gag.

On social, a ton of other brands couldn’t help themselves and played around with the idea.

Matt and I came up with the idea for another dumb/fun spot that plays off one of the things that makes Pringles unique — people make duck lips out of them.