Wegovy Pharma

In 2026, I worked on the production of this Super Bowl campaign, introducing the world’s first GLP-1 pill. The commercial was one of the most expensive ever—the side effects alone ran :43 seconds, costing about 13 million in air time. Probably my favorite part was writing these social teasers that ran before the game.

Here is a :45 second version of the Super Bowl spot. I mean, I wasn’t going to make you sit through the full :90.